Popular goods among Russians on sale days are named

On the main day of the sale, November 29, the most popular were goods for sports and tourism, as follows from the data of the service "Yukassa", which were reviewed by "Izvestia" on December 3.

The turnover of such stores increased by 73% year-on-year, the number of payments - by 50%, and the average check - by 15%, to 11,659 rubles. The turnover of online stores of dietary supplements and sports nutrition increased by 48%, the number of payments - by 4%, and the average check - by 25%, to 8655 rubles.

Consumer electronics was also among the leaders in demand. The turnover of stores in this category became 52% higher than a year ago, the number of payments increased by 16%, and the average check - by 31%, to 30,658 rubles.

According to analysts, compared to the usual days, November 25-27, during the sale period there was a noticeable increase in demand in clothing stores: the turnover increased by 21%, and the number of payments - by 31%. At the same time, the average check decreased by 8%, down to Br11,217. The turnover of payments for clothes for sports and active recreation also increased - by 42%. The number of payments increased by 20%, while the average check increased by 18% to 13,636 rubles.

The turnover of payments for household appliances also increased - by 20%. The number of payments remained unchanged, while the average check increased by 19% to 28,982 rubles. Turnover in the consumer electronics category increased by 12%, the number of payments was also unchanged, and the average check increased by 13%, to 29,814 rubles.

"Usually buyers wait directly for Black Friday and plan purchases for this day to maximize the benefits. This year, the turnover of online stores on November 29 increased by 19% compared to last year's Black Friday, which fell on November 24. The number of payments increased by 7%, and the average check - by 11%, to 1831 rubles", - said the commercial director of "YuMoneu" Dmitry Karmishin.

Earlier, on November 8, in the Post Bank said that during the sale activated fraudsters. As specified in the credit organization, the scheme of the attackers was to transfer users of the Network to third-party sites after the offer of the most profitable action and steal their data and money.