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The most popular goods among Russians on Black Friday have been named

Study: Russians ordered clothes and shoes 18% more often on Black Friday
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Photo: IZVESTIA/Mitriy Korotayev
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Among the most popular goods during Black Friday among Russians were clothes and shoes, electronics and jewelry. This is stated in the results of the CDEK.Shopping survey, which were reviewed by Izvestia on November 2.

According to the service, the total volume of orders during the sale period increased by 20% compared to a normal day. At the same time, the average check amounted to 25,467 rubles - 16% higher compared to the indicators of a normal day. The most popular category was clothing and footwear. The volume of such goods increased by 18%. The second place was taken by electronics - it was ordered 11% more often than on ordinary days. The demand for jewelry increased by 37%, as well as by 19% - for goods in the "beauty and care" category.

Apple took the leading position among brands. The share of orders for goods of this brand amounted to 17%, which is 13% more than on a normal day. In the second place was Tiffany & Co - 8% of all orders. The goods of this brand were ordered 47% more than on any other day. The next most popular was Nike products. It accounted for 6% of orders (+26%), experts said. At the same time, users most often ordered goods from China, the United States, Germany.

Earlier, on November 8, in the Post Bank said that during the sale activated fraudsters. As specified in the credit organization, the scheme of the attackers was to transfer users of the network to third-party sites and steal their data and money after the offer of the most profitable action.

Переведено сервисом «Яндекс Переводчик»

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