The most popular corporate gifts were candles and Advent calendars

Demand for services to create corporate New Year gifts grew by 83% in November compared to last year, Avito Services told Izvestia. Among the most popular corporate gifts were branded candles and stationery, honey and tea with the company logo, T-shirts and calendars with a snake - the symbol of the coming 2025. In addition, according to the service, compositions of spruce lapniki and toys in small hat boxes are gaining popularity.

Among this year's favorites are also gifts in the format of an Advent calendar with several windows that need to be opened gradually, added Alexander Eingorn, head of product marketing at illan Communications. Such a set, he said, can have any number of compartments and a variety of fillings, from sweets to gadgets. The expert called popular aromatic gifts: diffusers, candles with designs and scents that are associated with a brand or company.

"A super trend gaining momentum is corporate gifts created in collaboration with nonprofit organizations and charitable foundations," Einhorn said.

The presence of a request for such cooperation "Izvestia" confirmed several NPOs.

Read more in the material "Izvestia":

Give calendars: demand for corporate gifts has grown in the Russian Federation