In the Russian Federation, the share of purchases in installments on Black Friday reached a third

During the New Year's Eve sales - their peak falls on Black Friday, which this year fell on November 29 - Russians are increasingly buying goods on credit, in installments or by paying for goods in installments. Thus, the managing director of Sovcombank Alexander Dvorsky records a surge of purchases in installments in November.

"Traditionally, this is the month of maximum discounts in stores and high spending by customers. If we compare with the period before "Black Friday", in November we see an increase in customer spending by 14%, the growth of turnover on installment cards by 22%", - he told "Izvestia".

For less than a month in the financial organization saw an increase in the number of customers who used installment cards by 31%, as well as a more than twofold increase in the number and frequency of purchases in this way.

"Customers of the combined retail network of "Megafon" and Yota most often pay for smartphones in installments - they account for almost a third of all purchases under BNPL (option "Buy now, pay later". - Ed.). The figure was 22% a year earlier. The share of "installment" payments for smartphone accessories is 21% against 18% a year earlier," a representative of the operator told Izvestia.

In November 2024, the growth of sales using credit instruments amounted to 18% compared to the same period last year, reported "Izvestia" in "Kholodilnik.ru".

Overall, the number of purchases on credit, in installments and with the help of BNPL has roughly doubled this sale season compared to last year's, said Eldar Murtazin, lead analyst at Mobile Research Group.

"People tend to fix the purchase price. Yes, some overpayment is possible, but against the background of the growth of exchange rates of major world currencies against the ruble and the increase in the Central Bank rate, even such a purchase can be profitable and will save money, especially since the goods are purchased at a discount," - said the expert.

The ruble exchange rate is falling, goods are becoming more expensive, so people want to make purchases here and now, says CEO of TelecomDaily Denis Kuskov.

Read more in the exclusive material of Izvestia:

Sale preparation: the share of purchases in installments on Black Friday reaches one third