Producers and trade agreed to reduce milk and butter prices

The largest dairy producers have started updating their pricing policies for socially important products as a result of negotiations with retail chains and regulatory authorities, a market source told Izvestia and its participants confirmed. This applies both to discounts on the most important products, such as drinking milk, and on the most sensitive to price increases category - butter. Price reductions will range from 10% to 15% depending on the product.

Information about the promotions and discounts was confirmed to Izvestia by such major suppliers as Molvest, EkoNiva, Renna and others.

"Our agreement is that we will allocate several positions of goods to support socially vulnerable segments of the population - pensioners, low-income citizens, etc. This will be milk in an inexpensive package with 2.5% fat content, for which the price reduction will be about 10%, and peasant butter of 72% fat content, the reduction on it will be 7-10%. In addition, we ask that the networks reduce their markup by about 5%," Anatoly Losev, General Director of Molvest (one of the largest milk processors) told Izvestia.

In the group of companies "Renna" - the leader in the production of canned milk and ice cream in Russia - said that a series of promotions for a wide range of products in the country's largest retail chains will be launched in the run-up to the New Year holidays.

Read more in Izvestia's exclusive piece:

Krynochno relations: producers and trade agreed to lower milk and butter prices