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About 50% of Russians surveyed planned to shop on Black Friday

Rosselkhozbank: 47% of Russians planned to shop on Black Friday
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Photo: Izvestia/Mitriy Korotayev
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Almost half of the surveyed Russians (47%) plan to make purchases on Black Friday, according to the data of Rosselkhozbank, which were reviewed by Izvestia on November 28.

At the same time, 41% of respondents said that they will first look at what stores will offer during this period, while 12% plan to refrain from participating in promotions.

In addition, 34% of survey participants said that in the season of November sales they usually buy clothes and shoes, 24% - appliances and electronics, 15% - cosmetics and perfumes, 11% - gifts for family and friends. In addition, 60% of respondents noted that they postpone expensive purchases for the period of sales, and 33% in general try to make most purchases on special offers and discounts. Another 7% of respondents said that they try to wait until Black Friday to buy expensive goods at the promotions offered by sellers.

The credit organization also found out that 34% of Russians plan to buy New Year gifts within the sales period in November. The rest have either already bought them (12%), or plan to do so in December (54%).

At the same time, 16% of respondents said they often use a credit card to shop during the sale season, 25% of respondents sometimes resort to the resource of credit cards, and 59% prefer to make purchases with a debit card or cash.

"November traditionally opens the pre-New Year sales season in Russian retail. Despite the fact that, according to the results of our survey, 73% of respondents are cautious about Black Friday sales, buying activity increases during this period - Russians make both spontaneous and planned purchases," said Yulia Demenyuk, Deputy Chairman of the Management Board of Rosselkhozbank.

Earlier, November 8, in the Post Bank said that during the sales are activated fraudsters. As specified in the credit organization, the attackers, offering the most profitable offers, transfer users to third-party sites. As a result, buyers can be left not only without money and goods, but also with loans.

Переведено сервисом «Яндекс Переводчик»

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