Analysts learned about the growth in demand for dietary supplements in 2024

The number of purchases of dietary supplements by Russians increased by 46% from January 1 to November 20, 2024. There were 33% more purchases and 18% more buyers. This follows on Thursday, November 28, from the study of YuMoneu and "SBER EAPTECA".

As indicated by "Gazeta.Ru", which got acquainted with the results of the study, the average check increased by 9% and amounted to more than 6 thousand rubles.

The peak demand for bio supplements is in spring and winter. From April to June, the turnover of payments in this category increased by 12% compared to January-March. Payments themselves became 14% more.

At the same time, as experts noted, Russians began to take dietary supplements more responsibly.

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