Markteplaces reported a 60% increase in demand for perfumes and cosmetics

Demand for cosmetics and perfumes has grown by 44-58% this year. This was told to "Izvestia" in the press service of the marketplaces Ozon and Wildberries.

On Ozon at the end of three quarters of 2024 demand for the category of cosmetics grew by 44% in monetary terms compared to the same period last year. The most noticeable growth was in interest in products for children and pregnant women, perfumes and aromatherapy. Cosmetics for skin care also became more in demand.

"At the same time, according to the results of three quarters of 2024, 38% of cosmetics sales on Ozon were for Russian brands," - said in the press service.

On Wildberries, perfume sales increased by 58% compared to 2023. The most popular were men's and women's sets with samples, perfumes with pheromones and oil perfumes. It also noted the seasonality of demand: it increases on the eve of gender holidays, in summer and before the New Year.

Demand for cosmetics has grown since the beginning of the year by 15% in unit and 36% in money terms. The most purchased were hair masks and sprays with keratin, eye patches, monarda oil, eyebrow gels and eyeliners, cream wax for the skin.

Read more in the exclusive material of Izvestia:

Beauty with a terrible force: the supply of cosmetics in the country has grown by 60%