Experts noted interest in games based on the Harry Potter universe before the New Year

The number of purchases of games based on the Harry Potter universe in November 2024 increased by 20%. This month, buyers are becoming more actively interested in games and other goods based on the movies about the wizard. This was reported to Izvestia on November 27 in the press service of Yandex Market.

"This trend may be due to the fact that the movie franchise is traditionally associated in Russians with New Year holidays and Christmas. In the run-up to the winter holidays, games for consoles and PCs and Advent calendars with Harry Potter are the most popular. Thematic toys, clothes and jewelry are also in high demand," - said in the press service of the service.

It is noted that the number of purchases of games on the universe of Harry Potter in November 2024 increased by 20%, which is twice the average semi-annual growth rate of the category "Games for consoles and PC". The Playstation 5 game was the most popular (36% of purchases), followed by the Playstation 4 (27%) and Xbox (17%) versions. PC games accounted for 11%, while Nintendo games accounted for 9%.

The press service of the service specified that among the Advent calendars the leader in sales was a LEGO construction set based on the Harry Potter movies. It is expected that by the end of 2024 demand for them will grow three times compared to 2023. The main contribution to the growth will be provided by LEGO calendar sets - their purchases increased more than five times compared to last year.

In 2023, the game Hogwarts Legacy on the universe of Harry Potter, developed by American studio Avalanche Software and published by Warner Bros. Games, became the best-selling game. Games, became the best-selling game of all time.

In February of that year, it was among the top 10 most popular games in Steam for all time. The number of simultaneously playing users exceeded 630 thousand people.