Russia will celebrate the New Year with Russian champagne
Russians will drink mostly Russian champagne on New Year's Eve, Izvestia has found out, having interviewed leading sellers, producers and importers of wines. Since the beginning of the year, sales of domestic sparkling wine have been growing steadily; this figure has already reached 50% in some companies, but has not yet reached its peak, business representatives said. To avoid the New Year deficit, retail chains have already increased stocks of sparkling wine.
For all producers of sparkling wines in Russia and for the House of Champagne wines "Novy Svet" New Year holidays are "hot season", told "Izvestia" in the largest enterprise for the production of sparkling wine by the classical method. At the same time, they noted that recently they have recorded an increase in sales of domestic champagne. As explained by the producers, this was facilitated by measures of state support for the wine industry, promotions "Days of Russian wines", the development of wine tourism and the emergence of a large number of new wineries.
In the organization Ladoga sales of Russian sparkling wine increased by 50% at the end of nine months. And the total market sales of this drink at the end of the same period increased by 6%, said the president of the company Veniamin Grabar.
According to him, sparkling wine is a rather conservative category: it still remains a mandatory attribute in case of celebrations, gifts, and here it is most difficult for the consumer to change the category.
Executive Director of the wine trading company Fort Alexander Lipilin noted that sales of sparkling wine in Russia for ten months of 2024 in quantitative terms increased by 15% compared to the same period last year.
Read more in the exclusive material of Izvestia:
Sparkling mood: in the Russian Federation will celebrate the New Year with Russian champagne
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