Series have become the most sought-after content on TV and in online cinemas

Serials have become the most popular content for Russians on TV and in online cinemas. This was revealed on November 21 by Irina Suanova, head of client relations and data analytics at Mediascope, at the company's 30th anniversary conference.

"The most demanded type of artistic content in all the environments we analyze is TV series. Both on TV and in online cinemas, they are the ones that account for the most viewing time," she noted.

Top 30 TV series on the search is headed by the project "The Word of a Patsan: blood on the asphalt", the second line belongs to the series "Life on Call", the third - "Magic Precinct", the fourth - "Univer", the fifth - "Patsany". In addition, Russians show quite a lot of interest in Turkish and Korean content - the series "Knock on My Door", "Zimorodok", "Magnificent Century" were also included in the top.

According to Suanova's presentation, among the movies, domestic titles have the largest audience both on TV and in online cinemas. The most popular movie in the last 12 months on TV was "Cheburashka", in online cinemas - "By Pike's Will", and in search - "Kholop".

In general, according to Mediascope data, Russians receive information content through three main channels: 66% of the population over 12 watch news and socio-political programs on TV, 35% of Russians access information resources on the Internet, and 47% read Telegram news channels.

In Russia, 94% of viewers positively evaluated the new content of the domestic media industry.This was stated by Svetlana Balanova, General Director of the National Media Group (NMG), at the strategic session of the annual National Advertising Forum in Moscow on November 15. She noted that NMG will increase the production of unique projects.