The flash mob "Drawing to Mom" was launched by MAER on large digital screens in Russian cities

To draw a picture for mom and place it on large digital screens - such an opportunity was given to residents of large Russian cities. The unique action was organized by the MAER media holding together with the UGC-Center agency.

Hundreds of touching drawings appeared on media facades from Moscow to Vladivostok. The first stage of the flash mob took place on November 20. Project volunteers came to the media facades, offering to draw a picture directly on a tablet or a sheet of paper, and in three minutes it appeared on the digital screen. On November 24 - directly on Mother's Day - the second stage will take place. Drawings can be sent via the website "drawing-mama.rf", a special Telegram bot or simply posted on your page in social networks with the hashtag #DrawingMama. In total, the pictures on the media facades will be seen over 1.5 million times in two days.

"Anyone can return to childhood. Under the terms of the flash mob you need to make a drawing for mom and post a post with it in social networks with the hashtag #PaintMom. The most heartfelt and touching drawings get on the media facades of MAER", - said the volunteers of the project.

"The project "Drawing to Mom" is realized thanks to patented technologies of MAER. The time of moderation and display of creatives (drawings) on the screens was less than three minutes. All images were uploaded to the program directly through a chatbot. Adjustment of sizes was automatically adjusted for all media facades participating in the project. In addition, our partners were able to independently manage the content and decide in the moment on which screen which picture will be broadcast," said Pavel Vinogradov, Director of Information Technologies and Innovations at MAER / Unified Digital Operator.

Also, from November 20 to 25, digital screens across Russia will show photos of moms, which could be sent by any resident of Russia in the social networks of the media holding. The top of the most active cities included Moscow, Yekaterinburg and Samara.

"On November twenty-fourth we celebrate a special day - Mother's Day. From the bottom of my heart I want to say thank you to all moms! You are a support and inspiration for your children and for us - men. You know how to find a balance between work and family. Your care and love create an atmosphere of warmth and comfort. We have placed photos of moms, which were sent by their children, all over Russia. In a few days they will be seen more than 110 million times! Fulfill the dreams of your moms! Let every day be filled with joy and happiness! Dear moms, I wish you health, strength and patience. Thank you for your devotion and wisdom. Happy Holidays!" - said the owner and CEO of MAER media holding Konstantin Major.

In addition, by November 24, the media holding will launch the projects "The Art of Motherhood" and "Voice of Mom", also dedicated to the holiday.