The eighth National Advertising Forum ended in Moscow

TheNational Advertising Forum (NRF'8) was held for the eighth time and became a record attendance: from November 12 to 15 it was visited by 9 thousand people. The forum, the concept of which in 2024 sounded as "Business, Consumers, State", gathered leaders of the largest Russian ecosystem and media communication companies, representatives of government authorities, advertising agencies and technological community, as well as students of advertising and marketing.

The forum is organized annually by the Center for the Development of Business Communications (CDBC). The forum is held with the support of the largest associations of the advertising market - the Joint Executive Directorate of AKAR/ARIR/RAMU/SPPI GIPP.

The participants discussed the industry's interaction with the state, promising trends in advertising, the issue of staff starvation in the industry, exchanged new solutions and consumer data, as well as considered global trends in digital, content, creative, traditional and new media. Over 100 discussions took place over four days with more than 500 speakers across the major segments and trends of the advertising industry.

"Indeed NRF is growing, and every year more and more people take part in it, the number of days and topics for discussion is growing. This is directly related to the fact that the advertising market in Russia is on the rise: this is evidenced by the market volumes, which for the first half of the year exceeded 400 billion rubles and continue to grow steadily. As the organizers of the largest advertising event it is important for us to create a comfortable space for dialogue and exchange of experience between industry participants, so next year NRF will be held in a new format and scale", - said the head of the NRF organizing committee and the first vice-president of ACAR Valentin Smolyakov.

The NRF business program was opened by the Summit on the industry's interaction with government authorities, organized with the support of the Association of Communication Agencies of Russia (ACAR), the Federal Antimonopoly Service of Russia, the Ministry of Digital Media of Russia and Roskomnadzor. The program of the summit, dedicated to communications in the economy and the economy of communications, included three sessions, the participants of which discussed legislative initiatives of deputies of the State Duma, the Russian government and the industry in 2024, plans for the participation of industries "advertising activities" and "public relations activities" in the creative economy of the Russian Federation, issues of social responsibility and sustainable development in the communications market, as well as advertising communications in the digital economy. Special attention was paid to the regulation of the communications industry. The event was attended by representatives of federal and regional executive and legislative authorities, development institutions and leading industrial and business associations. According to Elena Reshetova, Program Director of the summit and First Vice President of ACAR, in 2024 the communications industry effectively interacted with government authorities and the summit became a platform to demonstrate the results of this work.

The main day of NRF'8 was dedicated to the development of national marketing. An important event was the presentation of top managers of the media and communications industry on the state of the advertising market and its impact on economic processes.

The main strategic session of NRF'8 was attended by Svetlana Balanova, General Director of the National Media Group, Lyudmila Smirnova, Deputy General Director of Gazprom-Media Holding, Dmitry Dmitriev, CEO of OMD OM Group, Nikita Pipko, CEO of Igronik Group, Boris Peshnyak, Managing Director of the unified media department of the united company Wildberries& Russ, Boris Peshnyak, Managing Director of the unified media department of the united company Wildberries& Russ, and Boris Peshnyak, CEO of OMD OM Group.Russ Boris Peshnyak, President of Media Instinct Group Alexey Bakhterov, General Director of NMi Group Veronika Severnaya, Media Director of T-Bank Mikhail Gorbuntsov, General Director of SberSeller Sales House Natalia Dmitrieva, CEO of Okkam Mikhail Shklyaev, CEO of ADV Andrey Chuvaev, Managing Director of Media Direction Group Denis Maximov.

On the final day 22 sessions were held, which allowed to understand the issues of media mix formation, effectiveness of separate communication channels and to understand the general strategies of brand communication: TV sponsorship, outdoor advertising, indor-placement, radio, pharma-communications, social communications and so on.